Demostack reports NDA time down 90% in the sales cycle and contracting time to close down 80%+ with Ironclad

When Gal Bruck joined Demostack in 2021 as a consultant, she was the company's lone lawyer, facing ad hoc requests from all corners of a 100-person business. Sales contracts, employment paperwork and NDAs flowed between teams with no standard process. In her words: "It was the wild west – everything was just outside agreements that people wanted signed immediately with no organization. I understood the drive to move quickly, but I also knew the risks down the road."

Bruck and Demostack's VP of Finance Dave Wieseneck started actively rolling out Ironclad, an AI-powered contract lifecycle management platform Demostack had bought just before Bruck joined. The rollout began with self-serve NDA templates built in Ironclad's no-code Workflow Designer, giving sales teams a standard template they could use without legal review. It extended to sales contracts, amendments and renewals, procurement forms, independent contractor agreements, and employment and termination documents. Bruck used Ironclad's conditional logic to insert region-specific clauses based on user inputs, so business units could self-serve pre-approved terms. Executed agreements fed into Ironclad's Repository, from which Demostack could export key reports and contracts for a funding round.

Ironclad's page is headed "How a One-Woman Legal Team Reduced Contracting Time to Close by 80%+ in Four Months"; the text gives no breakdown of the 80%+. On NDAs, Bruck says: "the majority of NDAs moved to using our template with no review needed. It reduced time spent by 90% for the sales cycle." Investor due diligence for a funding round, which the page says would previously have been a heavy lift for finance, took two weeks using contracts and reports exported from the Repository. Wieseneck's design approach was to make the efficient path the shortest one, without incentives or punishments. Bruck says Ironclad let legal be more of a strategic partner by reducing low-value busywork.

• Demostack started with a self-serve NDA template, which moved the majority of its NDAs out of legal review.
• Wieseneck's stated approach: design the process so the shortest path is also the most efficient one.
• Conditional logic inserted region-specific clauses so business units could self-serve within pre-approved terms.
• A central repository let finance and legal work from one record; Demostack exported contracts and reports from it for investor diligence.
• Demostack began with software it had already bought, rolling it out one contract type at a time.